Consumers are becoming increasingly confident in using technology to make purchases online – Insurance2day have looked at the possibility of offering a full e-commerce website however due to the complexities of commercial and professional indemnity insurance the concern would be that consumers purchase online only to later discover that the scope of their business activities are not fully covered by the policy incepted. By evaluating each hold cover request on its merits Insurance2day feel confident in being able to best match a consumers requirements to the most suitable insurance policy available. At this point in time therefore Insurance2day do not intend to further increase the functionality of the website to incorporate full e-commerce technology.